In Brazil, the company established legal representation through a subsidiary, HS do Brasil Ltda. Bet365’s reported figures for the 2020 financial year showed revenues of \u00a32.8 billion and a profit of \u00a3470 million before tax. The initiative was welcomed by a harm reduction group, but also received criticism for its perceived inadequacy; one MP described it as “a bribe to appease campaigners and the UK government”. In April 2016, the company became the new title sponsors for the club’s stadium for the next six seasons, replacing fellow local enterprise the Britannia Building Society. Bet365 chairman Peter Coates was also the chairman at Stoke City and in May 2012 bet365 signed a three-year contract with the club to become shirt sponsors. Bet365 sold its betting shop chain in 2005 for \u00a340 million to Coral and paid off its loan to RBS.<\/p>\n
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The business borrowed \u00a315 million from Royal Bank of Scotland against the family’s betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995.<\/p>\n
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Its product offering includes sports betting, online casino, online poker, and online bingo. Several other cases of bet365 refusing to pay winnings have been reported by gamblers on Internet gambling forums. Denise was again criticised in 2024, after she received payouts of more than \u00a3270 million the year before, including a salary of \u00a3220.7 million and dividends of \u00a350 million, despite the company posting a \u00a360 million loss.<\/p>\n